Asim Syed has over 25 years of proven track record in transforming the business to profitability and success. He has served as the CEO of Trakker Middle East, Dubai. His previous roles included working as Executive Director at AIC Dubai, GM Commercial EMEA at Wiko Mobile, Dubai, and Head of Retail at Emitac Mobile Solution, Dubai. He also worked as Country Manager for Sony Ericsson Pakistan and Head of Business Development at Ufone.  He also worked in Canada in roles of business and product development for Nortel Networks and Future Electronics.